麥當勞 – 城市印象大麥克 | McDonald’s – big mac

『 Taiwan’s Soaring Memories of Prosperity 』
Light point impressions, our life tracks. Stacked and pieced together, a memory of the city.

Starting with the exploration of Taiwan’s urban landscape, based on the architectural elements of the era when Big Mac was born. The most representative “iron flower window” of the era is used as the basis for the concept, combined with “flower bricks” and “embossed glass”, multi-materials and complex manufacturing, baking out this giant Big Mac installation. It’s like shuttling through the lanes where Taiwan’s old and new are intertwined, where color and light and shadow are intertwined, immersed in the warm impressions of condensed daily street scenes.